Film Poster
This page will show my journey in making the film poster for my promotional film package. I have chosen my film idea and actors to play the characters prior to making this piece. I know that I want to the two main characters on my poster and it to be set in one of the settings that I will film on and because the genre of my film is a drama, I will relate the poster and editing to fit to drama conventions.
Target Audience
The target audience for my poster is connected with the target audience for the film trailer. As the trailer is aimed mostly at teenagers going through education, then so will the magazine. It will appeal to the younger generation and be modern. The age range will be 12-21 years old and not gender specific. However with a film poster, the audience depends on who sees it which will depend on where it is placed. Therefore, it will be placed in areas where the target audience are likely to see it like at bus stops, near schools and colleges and even online on social networks.
Draft Layouts
This layout is simple. You can tell it is for a modern film aimed at teenagers (TFIOS) as it includes both a hash-tag and a website on the poster. These are potential components I will consider when making my poster as my film will also be a modern film aimed at teenagers.
I chose this layout for the film Inbred as I liked the layout and it was landscape. like how all of the text on this layout is aligned and in the middle. I makes it look neat and organized and doesn't push any boundaries and sticks with poster conventions.
I like the placement of all of the text on this poster. I especially like that the text at the top half of the page has been placed at an angle and all fits in with each other. The angle of the text make this poster stand out and gives it a USP. Then the billing block has neatly been placed straight at the bottom.
Images
I have included a link to my PDF file below.
https://drive.google.com/file/d/0Bwt1DjQL2J6-ZEVmZ0RKaEJCT1FmQndRLXh2MFNLekUxS2p3/view?usp=sharing
Editing
When it came to editing my poster picture, I had many steps to follow. Firstly I had to get the two photos that I planned to piece together. I had to find two from the same angle so that they would piece together. These two photos are the original photos that I used:
Next was to edit them together. I specifically had to place the actors on different sides of the swing set so they wouldn't coincide with each other when it came to this step. I cut each photo in half in the middle of the swing-set exactly. Then when placing them next to each other, I made sure the swing-set aligned and gave off the impression that it was a single picture. However, all of the background doesn't exactly align as to not make the picture join together too realistically and also so it doesn't look too much like it was on the same day as it wouldn't be realistic for the main character to be alone and sad one minute and then happy when joined by a friend straight after. Instead I wanted to give off the impression of the before and after being two separate points in his life. The following picture is of both photos above after they have been placed together.
The final step involved more than just placement. I edited the brightness and contrast of the photograph on the right of him on his own to make it darker and signify the dull life he is living compared to the bright future he is about to have when he makes a friend.
After this I decided to flip the photo horizontally to give a better impression of the story as it is more common to read from left to right and with the above image when looking at the left picture first and then the right, it would be assumed that he had a friend and then lost him which resulted in his life going downhill. Therefore by flipping the photos, the poster is easier to interpret the story-line. This all resulted in the final photograph:
Work in Progress
Before creating the layout of my poster, I had to make decisions about the components that would be added to it. This includes the fonts and a billing block. I knew I wanted a simple, formal font for my poster so I first tested out different fonts by writing out the title to see how they looked. Here are my top four:
The next piece to make was the billing block. For this, I had to download a special font as all billing blocks use a similar font. I also had to research into billing blocks and see what information they contained in order to create my own as realistic as possible.
I did this on Adobe Photoshop and wrote in as much accurate information into my billing block as possible
After looking at each font more, I discovered that Eras Bold ITC had four different versions that whilst all looked vaguely similar, were unique. Also, this font didn't look too experimental but also didn't look plain and like every other font as it differed slightly. So I chose this font so I could keep a theme with my fonts on the poster but also have them vary and not stay the same for each piece of text.
The next piece to make was the billing block. For this, I had to download a special font as all billing blocks use a similar font. I also had to research into billing blocks and see what information they contained in order to create my own as realistic as possible.
I then had to make this transparent and add it to my poster when needed.
The first task was adding the movie title to my poster. I stuck to the bold version of the font I had previously chose and I think it works well. I had the idea to place the title so it looked like it was resting on the swing-set top bar to look inventive and make the poster appear neat. I achieved this by rotating the title slightly until it was perfectly aligned with the bar. This also works well with poster conventions as it allows the title to be in large bold font which is needed to stretch the entire bar length. I started off with the title in white as dark colours didn't stand out enough so it had to be light and white was the obvious choice so I decided to use white for all my text to start off with.
Working along with poster conventions, I added in the billing block I had made earlier. I placed this at the very bottom like all other posters do. I also included a 'Warner Bros. Presents' above the title in the same font as the title, again to fit with conventions.
The next step was to add in a tagline ' IT ONLY TAKES ONE FRIEND'. I had chose this as I think it works with the title of the film to help give the audience a better idea of what the film is about without being told. Also the use of the word 'ONE' to further emphasize the idea of being alone. I placed this below the title as it was the most visually appealing in this position. For this font, I used the Eras Medium as I wanted to remain consistent with the font choice but didn't chose bold as I didn't want to attract too much attention away from the title.
The final step for my first draft of my poster was to add in some critics reviews to fill up some empty space on the poster. I used the same font as the title to remain consistent with the font choice but I did chose bold for this one to make it stand out still even though it was a small size.
After looking at my first draft, I decided it needed some colour as the use of white looked monotonous so I tried a few different colours but the one that stood out the most but also worked with the other colours on the poster was this shade of yellow. I only used this for the title as to not overpower the image with colours as the background has different colours itself and isn't black and white.
I then decided I wanted to experiment with the font and placement of the reviews. I placed them so they were adjacent to the side bars of the swing-set to make the poster look neat and give off a better visual affect. I then changed the font to Eras medium - the same font as the tag line. I then asked for feedback on which they thought looked best and most appropriate. I got mixed reviews but the most liked one was with the bold font for the reviews (the first of the two) as it was also thought to stand out more. So I chose that one. Whilst asking for feedback, I was given the suggestion to add a star rating underneath the reviews to make it more realistic so I did this. Also to make the title and tag line stand out more, so I added a drop shadow to them both to create the poster draft below (before the inclusion of the star rating).
Finished Film Poster
This is my final film poster.
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